Rule # 1 Investing

I am reading a new book called "Rule #1" by: Phil Town.

The Rule is to Not loose money!

I love this book so far. It has helped teach me how to break down a companies financials to make a better informed decision when it comes to a stock purchase. I recommend this book to anyone that wants to make over 15% returns from the stock market. It follows the Value Investing principals.

I have researched many companies recently and have come up with a top 10 stocks to invest in. I am not going to share that information until I make the purchase which I will post on here, because I only invest in companies I can understand and that fit in my moral values, which may or may not be yours.

The system teaches you to figure out 6 main numbers for a company.

They are:

Return on Investment Capital (ROIC)
Sales Growth Rate
Earnings per share growth rate
Equity growth rate
Cash flow growth rate
Value per share (actual value per share based on what the company is worth)

When you figure them you figure the 10 year, 5 year and 1 year numbers. They all need to be over 10% with an increasing value over time.

Also the Value per share needs to be 50% of the actual share price to have a built in margin of safety.

Once you have narrowed down the list of stocks by doing this you can then look at P/E ratios, Dividends, Insider Trading, Earnings per share, Book price, etc.... To figure out if the company is one you want to own.

One thing I have learned is to look at myself as owning the company, not just a shareholder. Only by companies that you would own for 100 years and that you agree with their work ethic, their morals, etc... Also only buy businesses that you have some knowledge of, or feel close to.

Here is a quick and easy link to the book at Amazon. I have found that it is very hard to find a place that can beat their prices. So here it is, hope this helps and gets you into this form of investing, I think you will enjoy it, especially when the money starts rolling in from your investments.